If a picture is worth a thousand words, then a video is worth a thousand sales. Video marketing isn’t just a trend – it’s the cornerstone of how businesses are connecting with customers in 2025. Whether you’re running a side hustle, a small business, or a growing empire, it’s time to press record and let your brand shine. Here’s why.
Your Customers Want Video
Let’s cut to the chase: people love video. It’s fast, engaging, and easy to consume. Stats don’t lie- over 80% of internet traffic is video-based, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. Whether it’s a 30-second tip or a behind-the-scenes look at your business, video is what grabs attention and keeps it. Your audience is already watching videos – make sure they’re watching yours.
Builds Trust Like Nothing Else
Trust is the foundation of any great business relationship, and video fast-tracks it. Seeing a face, hearing a voice, and experiencing a story creates a connection that static posts just can’t match. When people feel they know you, they’re more likely to trust your brand—and buy from you. Whether it’s a heartfelt story, a helpful tip, or a cheeky behind-the-scenes blooper, video lets your authenticity shine. Remember the saying – Know, Like and Trust? This is a quicker way of getting them to like and trust you.
Video = Visibility
Want to beat the algorithm? Video is your golden ticket. Platforms like Instagram, Facebook, and LinkedIn prioritize video content, pushing it to the top of feeds. And let’s not forget YouTube it’s the world’s second-largest search engine! Posting videos not only boosts your visibility but also keeps people glued to your content longer, which algorithms absolutely adore.
One point I want to make is that no matter what you think you look like in your videos, people are not going to notice. Unless it’s about your appearance. People watch the video to see what’s in it for THEM. They won’t notice your hair and makeup is not perfect.
It’s easier Than You Think
Here’s the kicker: you don’t need fancy equipment or Hollywood-level skills to start creating videos. A smartphone, decent lighting, and a touch of confidence are all you need. The beauty of video marketing today is that it’s all about being real, not perfect. Plus, if the thought of hitting record makes you nervous, I’ve got workshops to help you nail it like a pro (more on that below).
The first step – Just get started. Don’t wait for perfect or you will never make a video.
Marketing That Multitasks
A single video can do the work of an entire campaign. Record once, and you can slice and dice that content into so many forms—short snippets for social media, GIFs for emails, blog embeds, and more. Repurposing video content saves you time and energy while maximizing your reach. It’s the ultimate marketing multitasker!
Ready to Shine? Let’s Make 2025 Your Year
If you’ve been waiting for a sign to start making videos, this is it. Your audience is ready to watch, algorithms are ready to boost, and I’m ready to help you make it happen! Whether you’re a seasoned business owner or just dipping your toes into marketing, there’s no better time to get on camera.
Want to learn how to make confident, professional videos using just your smartphone? Join my upcoming Shoot & Shine: Confidence-Building Video Workshop and let’s make 2025 the year your business speaks louder and shines brighter. We will spend an intensive 2 days together learning about your smartphone and how you can shine on camera.
Let’s press record and make some magic!
February 6 and 7 2025. Venue to be advised.
