SEO stands for “search engine optimisation.” Basically, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to attract the right customers to your site, giving them what they wanted by finding you.
SEO is a large beast that has many arms and legs. It’s not a one stop wonder, once you website has launched, but an on-going journey that you need to work on.
Its the combination of
- keywords and keyword phrases
- correct technical set up on your website
- quality content
- on and off page marketing
- content marketing
- knowing your target market
- using correct language to attract your target market
- and a whole bucketload more..
SEO is the basis of a successful digital marketing, based on the number of strategies designed to increase your chance to get to the first rank of the page when your product, or business is searched.
SEO is a vital tool to emulate your online presence, and makes your website more visible in search engines, without SEO, it would be too difficult to find your presence online.
SEO is a valuable tool for promoting your brand, proper positioning for your brand , building relationships with your target market, and creating trust and authority online as an expert in your niche.