If you are not making videos, then you are losing customers or the interest of people who might become your customers.
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; but it is also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce.
Do you have a smart phone. Then you can make videos.
Types of video
Let people know who you are, what your business does, or how you can help them.
They educate people about what your business does and how they can use your product. Or explain how to you use the product you are hoping to sell to them.
This style of video is great for social media and stories. Think Celeste Barber.. or the Theuninspiredemployed on Instagram.
These can help tell your brand story or let people know about you and your business. Generally a little longer. And of course there is a lot more to say.
This can be a little more stressful and can be fraught with danger. Anything can happen on live tv! But they are great to get people to participate with you in real time.
A fantastic way to have a conversation with someone else in a casual manner. And they can have all questions supplied beforehand so they are prepared. This could be done live or pre-recorded.
But tell me? How are your videos going?
Do you need a hand making them?
Not sure what to do?
Want to be more professional on camera?
Then get in touch. Or sign up for the free video series to learn a little more about what you need to do.