Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, video and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital or Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. Search engine marketing and optimisation, email marketing, inbound marketing and many additional techniques combine to create a comprehensive online marketing strategy. Digital Marketing is a comprehensive practice involving the use and understanding of how individual aspects of a campaign affect website rankings, visibility and effectiveness.
In a nutshell Digital marketing is using the internet to do one or more of the following:
- Communicate a company’s message about itself, its products, or its services online
- Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers
- Sell goods, services, or advertising space over the internet.
Some of the Digital Marketing Services we provide are:
- Email Marketing
- Content Marketing
- Search Engine Marketing
- Search Engine Optimisation
- Social Media Marketing