Google Basics – for digital marketing

Description

If you’re a business owner looking to improve your online presence, there are three essential tools you should be familiar with: Google My Business, Google Analytics, and Google Search Console.

Google My Business:

1. Google My Business is a free tool that allows you to manage your business information across Google, including search results and Google Maps. By claiming and verifying your business profile, you can update your hours of operation, contact information, website URL, and photos. You can also respond to customer reviews and post updates about your business. By keeping your profile up-to-date, you can improve your online visibility and attract more customers.

Google Analytics:

1. Google Analytics is a powerful tool that provides insights into your website traffic and user behavior. It allows you to track website performance, measure the effectiveness of your marketing campaigns, and make data-driven decisions to improve your online presence. With Google Analytics, you can track important metrics like page views, bounce rates, and conversion rates. You can also set up custom reports and dashboards to track specific goals and KPIs.

Google Search Console:

1. Google Search Console is a free tool that helps you monitor and optimize your website’s presence in Google search results. It enables you to track search performance, identify issues with your website, and submit sitemaps for indexing. With Google Search Console, you can see which keywords are driving traffic to your website, which pages are being indexed, and which errors need to be fixed. You can also use it to monitor your website’s mobile-friendliness and security.

By leveraging these tools, you can manage your business information, track website performance, and optimize your website for search engines. These tools are free to use and provide valuable insights that can help you grow your business online.